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Europe’s Most Instagrammable Ski Resorts

Europe’s Most Instagrammable Ski Resorts
Adele Halsall
Writer and expert2 years ago
View Adele Halsall's profile

With ski season in full swing, resorts have been eagerly welcoming visitors back to their slopes. Europe is home to some of the world’s most popular ski resorts, with something for everyone, whether you’re looking for an adrenaline-filled adventure or a slightly more relaxing trip.

But with so many amazing destinations to choose from, it can be difficult knowing where to begin!

One thing we can all agree on is that skiing in beautiful surroundings makes any holiday better. And with picturesque chalets and gorgeous white peaks, there’s plenty of opportunities to take some amazing photos to remember your trip. So, which are the best resorts to visit if you’re looking for picture-perfect views?

To find out, we searched through Instagram, looking at over 100 of the most popular ski resorts in Europe, analysing millions of photos to see which destinations have been tagged in the most posts.

These are Europe’s most Instagrammable ski resorts.

1.     Zakopane, Poland – 1,932,786 photos

Coming in first place and claiming the title of Europe’s most Instagrammable ski resort is Zakopane, which has been tagged in almost two million posts. Sitting at the foot of the rocky Tatra mountains, just a couple of hours south of Krakow, Zakopane is often referred to as the “winter capital of Poland”.

Zakopane is a popular destination for beginners, thanks to its cheap tuition and wide array of gentle slopes. But don’t let that put you off if you’re more a advanced skier, as there are plenty of more challenging pistes to conquer, as well as a number of cross-country skiing trails in the forests surrounding the town.

2.     Chamonix, France – 1,837,232 photos

Second place goes to Chamonix, with the popular French resort featuring in over 1.8 million photos on Instagram. One of the oldest ski resorts in France, Chamonix was the site of the very first Winter Olympics in 1924 and has remained popular with skiers and snowboarders ever since.

Lying just north of Mont Blanc, the highest mountain in the Alps, Chamonix offers breathtaking views and exhilarating skiing, including the world-famous Vallée Blanche route, a 22km off-piste run with 2800m of vertical descent.

3.     Zermatt, Switzerland – 1,293,393 photos

With almost 1.3 million tagged photos on Instagram, Switzerland’s Zermatt comes in third place. With peaks reaching up to 3,883m, Zermatt boasts the highest slopes in Europe, as well as having an impressive 360km of runs to explore.

Skiers can head up to the Matterhorn Glacier Paradise to enjoy stunning 360-degree views, or cross the Italian border to explore Cervinia, taking in two countries in one trip!

4.     Jungfrau, Switzerland – 858,963 photos

Fourth place goes to Jungfrau, which has been tagged in over 858,000 Instagram posts. Another popular Swiss destination, visitors to Jungfrau can explore two valleys, three mountain ranges and over 211km of pristine pistes.

As well as a fantastic array of blue, red and black runs, Jungfrau also has some exciting off-piste routes for those looking for even more of a challenge!

5.     Livigno, Italy – 824,079 photos

With almost 825,000 tagged photos on Instagram, fifth place goes to Livigno. Found high in the alps near the Swiss border, Livigno has some of the best, most consistent snow around, with skiing taking place from the end of November right through to the start of May.

And if you like to kick back after a long day on the slopes, Livigno is famous for its après-ski culture, with plenty to keep you busy when the sun goes down.

Take Home Message

Europe offers some of the best ski resorts in the world. There’s something for everyone, whether you’re an expert looking to test yourself on some off-piste routes, or a complete beginner looking to learn. And don’t worry, wherever you go there’ll be plenty of stunning scenery to fill up your Instagram feed!

If you’re looking to boost your physical performance on the slopes, check out our range of creatine supplements, including creatine powder and creatine tablets. A popular sports supplement, creatine increases your body’s ability to produce energy quickly and can also aid with recovery after a workout.


We built a list of over 100 of the most popular ski resorts in Europe. We then looked at the number of photos posted on Instagram featuring the name of the resort in a hashtag, as well as associated hashtags (e.g. #Chamonix, #ChamonixMontBlanc, #ChamonixFrance etc). We then combined these figures to get our total, before cutting our list down to the top 50 resorts in Europe.

Adele Halsall
Writer and expert
View Adele Halsall's profile
Adele is a keen blogger and yogi with a passion for the vegan lifestyle. She loves exploring new (sometimes weird) foods, cooking & testing new recipes, and always appreciates a good sourdough.