The Premier League title race is in full swing, with fans and pundits already making predictions over who’ll be crowned champion and who’ll earn a coveted top four spot. Clubs are spending more and more to secure the best talent in the race to the top, with the league’s biggest names earning millions each season. But what about when they’re off the pitch?
With legions of followers on social media, some players could have successful careers as influencers, but who has the highest earning potential? To find out more, we looked at the most popular Premier League players on Instagram and calculated just how much money they could earn by sharing sponsored posts.
1. Cristiano Ronaldo – £1,505,000 per post
Following his much anticipated return to Manchester United, Cristiano Ronaldo tops the Premier League 2021/22 Instagram Rich List. With over 350 million followers, Ronaldo could earn a whopping £1,505,000 for a single post – that’s almost four times his reported weekly salary of £385,000.
Sharing one sponsored post per month would earn him an annual salary of £18,060,000, while posting weekly would earn him an eye-watering £78,260,000!
Not only is Ronaldo the most followed footballer on Instagram, he’s the most followed person on the app, with only the official Instagram account having more followers than him.
2. Paul Pogba – £208,120 per post
Second place goes to Ronaldo’s Manchester United teammate, Paul Pogba. With his 48.4 million Instagram followers, Pogba has a potential earning power of £208,120 per post.
Pogba could earn £2,497,440 sharing one sponsored post per month, climbing to £10,822,240 for weekly posts.
3. Mohamed Salah – £189,200 per post
Mohamed Salah comes in third place, with the Liverpool forward’s 44 million followers giving him a potential earning power of £189,200 per post.
If Salah shared one sponsored post a month, he could earn £2,270,400 a year, while posting weekly would see this figure rise to £9,838,400.
4. Thiago Silva – £77,400 per post
Fourth place goes to Chelsea’s Thiago Silva, the first defender to feature in our rich list. Silva has 18 million followers on his Instagram account, meaning a single post could earn him £77,400.
Posting once a month would see Silva earn £928,800 per year, with this figure climbing to £4,024,800 if he posted once a week.
5. Raphaël Varane – £73,530 per post
Rounding out our top five is Raphaël Varane, the third Manchester United player to feature in our list. With over 17.1 million followers on Instagram, Varane has an earning potential of £73,530 per post.
Varane could earn £882,360 a year if he shared one sponsored post per month, or £3,823,560 if he posted once a week.
Which Premier League teams could earn the most on Instagram?
Looking at the earning power of individual players is one thing, but what about the teams they play with? We calculated the combined earning power of all the teams in the Premier League, looking at how much it would cost to get every player to share a sponsored post, as well as the average cost per post and the team’s top Instagram earner.
1. Manchester United
Topping the leaderboard as the highest earning Premier League team on Instagram is Manchester United, whose players enjoy a combined earning power of £2,204,434 per post. The average cost of a sponsored post from a Manchester United star is a lofty £68,889, with 12 of their players featuring in the top 50 highest earners.
Coming in second place are Manchester United’s long-time rivals, Liverpool, whose players have a combined earning power of £552,916 per post on Instagram. The average cost of a sponsored post from a Liverpool player comes in at £21,266, with 11 names featuring in our top 50 highest earners.
Third place goes to Chelsea, whose players have a combined earning potential of £360,209 per post. Chelsea’s average cost per post on Instagram is £14,408, with eight of their players featuring in the top 50 highest earners list.
4. Manchester City
Manchester City come in fourth place, with a combined earning potential of £324,462 per post on Instagram. The average cost per post for a Manchester City star is £15,451, with seven players featuring in our top 50 list.
5. Tottenham Hotspur
Tottenham Hotspur come in fifth place, with their players having a combined earning power of £168,256 per post on Instagram. The average cost per post for Tottenham Hotspur players comes in at £4,949, with four names featuring in our top 50 list.
Take Home Message
While the Premier League’s biggest names are earning millions of pounds each season, turns out some of them could be earning just as much – if not more – through their Instagram accounts.
We compiled a list of every player currently signed to a team in the Premier League, before finding the Instagram accounts for each. Potential earnings were calculated using an average figure of £0.0043 per follower. All statistics are accurate as of 30th September 2021.