We’re proud to unveil the launch of A/WEAR — MP’s first conscious clothing collection that’s designed for sustainability.
MP, our bespoke clothing brand, is based on 3 key pillars.
More Potential. More Progress. More Performance.
These core beliefs have been the driving force behind us rethinking how we create clothing to minimise our impact on the planet.
A/WEAR has been made with entirely renewable materials so that our customers can enjoy the same high-quality leisurewear, only with a minimised affect on the environment. We’re aware of the damage that throwaway, fast fashion can have, and we’re taking a big step to move away from this.
We know our work isn’t finished yet, but we’re making a conscious effort to start changing the way we do things.
How is A/WEAR different?
This range is made from 100% organic cotton. That means no GMO seeds or toxic chemicals are used during the process, which has a massive impact on the amount of water needed in production.
An organic t-shirt will save over 1900 gallons of water to produce in comparison to conventional cotton which uses chemicals.1
A 2014 report from Textile Exchange indicated that growing cotton organically rather than conventionally has a number of potential environmental savings, including reducing the use of blue water consumption by 91% and reducing primary energy demand by 62%.1
Plus, our packaging bags are also made from sugar cane, which is completely recyclable.
The collection is simplistic yet stylish, made for sustainability and built to last. We guarantee it’ll be your new favourite outfit.
See the men’s range in more detail below, or click here to jump straight to women’s.
Made for a casual, relaxed fit with a 3-piece hood and a snug kangaroo pocket, this hoodie offers warmth and comfort wherever your day takes you. Featuring a dropped should design and raw seaming details, it’s a class that will leave a lasting impression.