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From Europe’s leading sports nutrition brand
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Join our 14th Birthday celebrations with the UK's most popular protein, in a limited edition Birthday Cake flavour.
Created with premium whey, it’s packed with an impressive 19g of protein per serving, delivering the protein you need from a high-quality source.
And where does this come from? The same cows that produce your milk and cheese – simply filtered, evaporated and spray-dried to produce all-natural nutritionals.
Ranked Grade A by independent tester Labdoor for both quality and value, Impact Whey Protein is officially certified as one of the best protein powders on the market.
With just 1.7g of fat, Impact Whey Protein is the perfect way to support all your training goals.
It provides your body with convenient, high-quality protein, which contributes to the growth and maintenance of muscle mass – making sure you’re getting the protein you need, each and every day.
It also provides you with all the essential amino acids, including 4.5g of BCAAs providing the building blocks for new protein – before, during, and after workouts – as well as 3.6g of glutamine.
Plus, at just 101 calories per serving, it’s perfect for everyone, whatever your fitness goals.
There’s simply not another protein powder out there that delivers the same outstanding quality and value. And that’s because it’s created in our own state-of-the-art production facility, where we develop superior products in-house and deliver direct – cutting out the costs to pass the savings onto you.
It’s fast absorbing, so we recommend enjoying 30-60 minutes post-workout, but it’s also great for drinking any time of the day.
Add to milk or water, or try it out with your favourite smoothies or porridge at breakfast times for a protein-packed treat. Check out The Zone for some meal inspirations.
Add 1 large scoop (25g) to water or milk in a Myprotein shaker 30 minutes before and/ or after your workout for maximum benefit.
Store in a cool, dry place away from direct sunlight. This product is intended to be used alongside an active lifestyle and a balanced diet. Suitable for vegetarians.
For allergens, see ingredients in bold. May also contain egg.
Birthday Cake Flavour:
Whey Protein Concentrate (Contains Milk, and Soy) (92%), Sprinkles (Sugar, Wheat Starch, Water, Glucose Syrup, Beetroot Concentrate, Vegetable Oil, Colours (Anthocyanins, Curcumin), Glazing Agent (Beeswax)), Flavouring, Sweetener (Sucralose)).
Serving Size: 1 Large Scoop (25g)
Servings Per Container: 40 (1kg)
|Per 100g||Per Serving|
|Energy||1708 kJ/405 kcal||427 kJ/101 kcal|
|Fat||6.9 g||1.7 g|
|of which saturates||2.3 g||0.6 g|
|Carbohydrates||9.4 g||2.4 g|
|of which sugars||6.8 g||1.7 g|
|Fibre||1.0 g||0.2 g|
|Protein||76 g||19 g|
|Salt||0.25 g||0 g|
18 reviewsSee all reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of Myprotein.
I’m a big fan on the mint chocolate chip flavour and thought that for the low price, this would be a fun little treat. It comes with sprinkles in which is cute but the flavour itself is vile and I have to chase it down with a mouthful of water. It’s like a vanilla shake with a dishwater aftertaste which is so disappointing. It doesn’t mix well and has squishy clumps in the mixer, it actually feels like you’re drinking cake batter! Go for a flavour like mint chocolate chip and skip this one. Goes Well With:A pint of water to get rid of the taste.
Purchased this flavour as a trial. It is perfectly drinkable but essentially tastes like a vanilla shake with a hint of a raspberry taste. Think some of the other flavours in stock are nicer but still drinkableGoes Well With:skimmed milk
I was so excited about this one, there's an awful artificial taste because of all the sweetener. It leaves an awful aftertaste too. Can't drink it, it turns my stomach. So sad cos the sprinkles are so cuteGoes Well With:The bin
I ordered 4 packs of the 250g Birthday Cake flavour as it was on offer for the anniversary of MYPROTEIN. I was expecting it to taste like vanilla cake but it was very sweet and more like strawberries and cream which i wasnt very fond of! It has a lot of sprinkles in it hence the sweetness. I have been mixing the protein with blueberries/strawberries and ice which makes it a little more palatable. I wouldnt repurchase this particular flavour again. It did keep my hunger cravings at bay which just 25g protein, 75g fruits and 100ml ice. Goes Well With:Blueberries, strawberries, ice.
I got this because of all the rave reviews and honestly can’t work out why everyone loves it 😂 It’s gross! It’s sooo sweet and tastes really odd, I know you’re not buying protein for the taste but obviously if it does taste good then it’s a bonus. This one’s so bad that I’ve had two shakes and can’t bring myself to use the rest. I can’t even put my finger on what the flavour actually tastes like, but it’s just BAD 🤮Goes Well With:It’s packet, where it’s staying
This was nice. It's similar to the vanilla but the addition of sprinkles and the cake flavour make it a bit different. It's good but not my favourite flavour. Tried it with cow's milk and almond milk and it works with both but cow's milk is my preference because it needs that extra thickness. I found it lumpy when just shaking the bottle so I make it the night before with a blender bottle and freeze it, then take it out several hours before my workout. It's creamy and reminds me of an I've cream. It has a slight jamminess and is quite sweet so yay for cake. It does the job as a protein shake and there is no strange aftertaste. Don't over dilute it though, it doesn't taste so nice if you use too much liquid so defo keep between 150-200ml depending on how sweet you like it.Goes Well With:Cow's milk, almond milk, oats added to shake in blender, almond butter added in blender
All I can say is this is AMAZING and the best tasting protein powder I’ve ever had. Wish they did it is a larger size and hope it doesn’t disappear off sale
This flavour has a very weird after taste and I can't taste cake at all. Definitely not my favourite! Mixes well as per all myprotein products but would recommend going for a different flavour personally.
This is probably one of the nicest tasting protein powders I've tried, don't think this is just vanilla! It's vanilla cake tasting but you can also taste a lovely jam flavour in there too. And it's got sprinkles! (They do dissolve when shaken). Really hope this gets made permanent and is available in larger bags because it's great!