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From Europe’s leading sports nutrition brand
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Join our 14th Birthday celebrations with the UK's most popular protein, in a limited edition Birthday Cake flavour.
Created with premium whey, it’s packed with an impressive 19g of protein per serving, delivering the protein you need from a high-quality source.
And where does this come from? The same cows that produce your milk and cheese – simply filtered, evaporated and spray-dried to produce all-natural nutritionals.
Ranked Grade A by independent tester Labdoor for both quality and value, Impact Whey Protein is officially certified as one of the best protein powders on the market.
With just 1.7g of fat, Impact Whey Protein is the perfect way to support all your training goals.
It provides your body with convenient, high-quality protein, which contributes to the growth and maintenance of muscle mass – making sure you’re getting the protein you need, each and every day.
It also provides you with all the essential amino acids, including 4.5g of BCAAs providing the building blocks for new protein – before, during, and after workouts – as well as 3.6g of glutamine.
Plus, at just 101 calories per serving, it’s perfect for everyone, whatever your fitness goals.
There’s simply not another protein powder out there that delivers the same outstanding quality and value. And that’s because it’s created in our own state-of-the-art production facility, where we develop superior products in-house and deliver direct – cutting out the costs to pass the savings onto you.
It’s fast absorbing, so we recommend enjoying 30-60 minutes post-workout, but it’s also great for drinking any time of the day.
Add to milk or water, or try it out with your favourite smoothies or porridge at breakfast times for a protein-packed treat. Check out The Zone for some meal inspirations.
Add 1 large scoop (25g) to water or milk in a Myprotein shaker 30 minutes before and/ or after your workout for maximum benefit.
Store in a cool, dry place away from direct sunlight. This product is intended to be used alongside an active lifestyle and a balanced diet. Suitable for vegetarians.
For allergens, see ingredients in bold. May also contain egg.
Birthday Cake Flavour:
Whey Protein Concentrate (Contains Milk, and Soy) (92%), Sprinkles (Sugar, Wheat Starch, Water, Glucose Syrup, Beetroot Concentrate, Vegetable Oil, Colours (Anthocyanins, Curcumin), Glazing Agent (Beeswax)), Flavouring, Sweetener (Sucralose)).
Serving Size: 1 Large Scoop (25g)
Servings Per Container: 40 (1kg)
|Per 100g||Per Serving|
|Energy||1708 kJ/405 kcal||427 kJ/101 kcal|
|Fat||6.9 g||1.7 g|
|of which saturates||2.3 g||0.6 g|
|Carbohydrates||9.4 g||2.4 g|
|of which sugars||6.8 g||1.7 g|
|Fibre||1.0 g||0.2 g|
|Protein||76 g||19 g|
|Salt||0.25 g||0 g|
14 reviewsSee all reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of Myprotein.
I got this because of all the rave reviews and honestly can’t work out why everyone loves it 😂 It’s gross! It’s sooo sweet and tastes really odd, I know you’re not buying protein for the taste but obviously if it does taste good then it’s a bonus. This one’s so bad that I’ve had two shakes and can’t bring myself to use the rest. I can’t even put my finger on what the flavour actually tastes like, but it’s just BAD 🤮Goes Well With:It’s packet, where it’s staying
This was nice. It's similar to the vanilla but the addition of sprinkles and the cake flavour make it a bit different. It's good but not my favourite flavour. Tried it with cow's milk and almond milk and it works with both but cow's milk is my preference because it needs that extra thickness. I found it lumpy when just shaking the bottle so I make it the night before with a blender bottle and freeze it, then take it out several hours before my workout. It's creamy and reminds me of an I've cream. It has a slight jamminess and is quite sweet so yay for cake. It does the job as a protein shake and there is no strange aftertaste. Don't over dilute it though, it doesn't taste so nice if you use too much liquid so defo keep between 150-200ml depending on how sweet you like it.Goes Well With:Cow's milk, almond milk, oats added to shake in blender, almond butter added in blender
All I can say is this is AMAZING and the best tasting protein powder I’ve ever had. Wish they did it is a larger size and hope it doesn’t disappear off sale
This flavour has a very weird after taste and I can't taste cake at all. Definitely not my favourite! Mixes well as per all myprotein products but would recommend going for a different flavour personally.
This is probably one of the nicest tasting protein powders I've tried, don't think this is just vanilla! It's vanilla cake tasting but you can also taste a lovely jam flavour in there too. And it's got sprinkles! (They do dissolve when shaken). Really hope this gets made permanent and is available in larger bags because it's great!
Very tasty and easy to use. Tastes like vanilla and has little sprinkles into itGoes Well With:Almond milk
Love this flavour, I’ve been using it to make homemade protein bars and they taste amazing! I’m super gutted that it’s limited edition and only 250g bags. Please make this an official flavour with bigger bags!!! Would have given it 5 stars otherwise.
Enjoyed the flavour as per all the others in the range, wouldn’t look elsewhere for Whey now.Goes Well With:Milk
Please do this in large pouches! This is the best flavour, it smells and tastes of cake! It's got a cakey base smell and flavour, with actual sprinkles in it, and then you get vanilla buttercream and jam come through as you drink it. It mixes up really easily, no lumps. Easily the best flavour and curbs those cake cravings! Goes Well With:I've added this to tasteless meal-replacement nutrition shakes and it worked well. Also in porridge but definitely add it AFTER you cook it.
Been using MP impact whey for about 2 years, there are some good flavours, but cannot say I ever look forward to having my shake, however this stuff is just so good it tastes amazing I could drink this stuff all day. My protein, please make this a permanent flavour it is literally the best!!!Goes Well With:Water, milk, oats