
This isn’t just cereal. It’s your high-protein wake-up call. Protein Cereal Loops keep the crunch, skip the sugar, and pack in 14g of protein* — so you can start the day strong and feel properly fuelled.
Decadent Chocolate or warming Cinnamon. Classic flavours, done right. This isn’t just kid’s cereal dressed up in macros. It’s a grown-up bowl with real taste — satisfying, straightforward, and made for early starts, post-gym bowls, and everything in between.
Crunching the numbers — here’s what’s in your bowl:
- 14g protein* — contributes to the growth and maintenance of muscle mass 1
- 0g sugar — sweet taste, no crash
- 159 calories* — light enough to fit your routine, filling enough to fuel it
- 14g whey protein* — supports muscle growth and maintenance1
- 0g sugar — taste without the crash
- 159 calories* — light on numbers, heavy on purpose
- Two go-to flavours — Chocolate or Cinnamon
- Easy to eat, easier to stick to — and vegetarian-friendly
The UK & Europe's #1 Sports Nutrition Brand.
20 years of relentless refinement. Trusted by millions.








