This isn’t just cereal. It’s your high-protein wake-up call. Protein Cereal Loops keep the crunch, skip the sugar, and pack in 14g of protein* — so you can start the day strong and feel properly fuelled.

Decadent Chocolate or warming Cinnamon. Classic flavours, done right. This isn’t just kid’s cereal dressed up in macros. It’s a grown-up bowl with real taste — satisfying, straightforward, and made for early starts, post-gym bowls, and everything in between.

Crunching the numbers — here’s what’s in your bowl:

• 14g protein* — contributes to the growth and maintenance of muscle mass ¹
• 0g sugar — sweet taste, no crash
• 159 calories* — light enough to fit your routine, filling enough to fuel it

• 14g whey protein* — supports muscle growth and maintenance¹
• 0g sugar — taste without the crash
• 159 calories* — light on numbers, heavy on purpose
• Two go-to flavours — Chocolate or Cinnamon
• Easy to eat, easier to stick to — and vegetarian-friendly

These Protein Cereal Loops are different. They’re built with purpose — not just to fill a bowl, but to fuel your day. Our protein loops stand apart, powered by a superior dairy-based protein blend of whey and milk — a fast-absorbing source that delivers more than just numbers on a label.

Whether it's a pre-session boost, a quick bowl between meetings, or something solid after your lift — 14g of protein, 159 calories, and 0g sugar means you're actually getting what you need — with none of what you don't.

No prep. No fuss. Just pour, eat, and go. It’s breakfast that fits your routine, not the other way around.

Make more of an Impact

Add a scoop of Impact Whey Protein to your bowl for an extra 23g of fast-absorbing fuel. Big boost. Zero hassle.

1. Protein contributes to the growth and maintenance of muscle mass.

*Nutritionals based on Chocolate flavour. Other flavours may vary slightly.