The Superflower You Should Know

Hibiscus sabdariffa has long been prized across West Africa for its vivid colour and sharp, fruity tang. Aduna's version is 100% organic, single-ingredient, and cold-processed to preserve its natural nutritional profile — including iron, calcium, fibre and plant protein. It's also award-winning, for what that's worth.

What's Actually Inside

Each serving delivers a meaningful hit of calcium and iron. Iron contributes to normal energy-yielding metabolism. Calcium is needed for the maintenance of normal bones. The product also contains 33g of fibre per 100g, making it one of the more fibre-dense powders in this category, alongside 8.4g of plant protein per 100g.

As Versatile as It Is Vivid

The tartness travels well. Stir it into water or cold juice for a naturally coloured drink. Blend into smoothies and lattes. Fold into cake batters, cookies or bread — the colour alone makes it worth baking with. Even porridge and soups benefit from the flavour lift. One to two teaspoons daily is all it takes.

100% Organic hibiscus sabdariffa powder.

Take 1–2 teaspoons (10g) daily. Mix into water or juices, blend into lattes, smoothies and shakes, bake into bread, cakes and cookies, or stir into porridge, soups and teas.