Macros that make sense. Every scoop of Impact Whey Protein is engineered to deliver exactly what your body needs — and nothing it doesn't. With up to 23g of high-quality protein and just 114 calories per serving, this is performance nutrition made simple.
Low in fat, low in carbs, and high in protein, it helps support muscle growth, recovery, and everyday performance without unnecessary extras. Whether you're lifting, running, doing both, or just looking to get more protein into your day — these macros do the work, whatever your routine looks like.
Tested by experts. Trusted by millions. When it comes to what you put into your body, trust matters. Our whey protein is developed alongside our Performance Advisory Board and independently tested by globally recognised certification programmes — Informed Choice for banned substances and Informed Protein for label accuracy. That's quality you can see on the label, and trust in every scoop.
That commitment to excellence is why millions of people across the globe choose us every day — from competitive athletes to everyday runners, lifters, and anyone working towards their goals.
A protein for everyone. Great nutrition shouldn't be complicated — or boring. With up to 40 delicious flavours to choose from, from classics to exciting collabs with brands like SNICKERS® and MARS®., there's a flavour to match every routine and every goal. Blend it into a post-workout shake, stir it into oats, or add it to smoothies and recipes — it fits effortlessly into your day. One protein. Endless ways to Fuel Your Ambition.
¹ Protein contributes to the growth and maintenance of muscle mass.
² Protein contributes to the maintenance of normal bones.
* Nutritional information may vary depending on flavour.
** Source: Euromonitor International Limited; Consumer Health 2025 edition, retail value sales (RSP), all retail channels, 2024 data.
- Up to 23g of high-quality protein per serving
- Only 114 calories per serving
- Under 2g of fat and 2g of carbs
- Over 40 delicious flavours
- Exciting collaborations including SNICKERS® and MARS®
- Independently tested by the most rigorous testing programmes in sports nutrition
- Developed with our Performance Advisory Board
Let's talk about why Impact Whey Protein has stood the test of time. Packing up to 23g of protein* supporting muscle growth and maintenance and more than 40 flavours to choose from, all backed by Informed Choice for that added peace of mind. That's certified confidence in every scoop.
There's more to it than just protein. Each delicious serving contains just 1.9g of fat, 1.8g of carbs, plus a huge 5g of naturally occurring BCAAs delivering a balanced nutritional profile that supports your goals.
And, with less than 115 kcal per serving, Impact Whey Protein gives you the boost you need - without the extra baggage.
Taste the Myprotein difference
Whether you're looking for a post-workout protein boost or want to up your daily intake, Impact Whey Protein delivers with unrivalled flavours that speak for themselves.
With over 40 delicious options, like decadent Chocolate Brownie and velvety Cookies & Cream, never settle for bland. Enjoy every sip and stay committed - because taste matters.
Explore our new added crunch flavours. Indulge in the sweet and satisfying Vanilla Honeycomb or the rich, indulgent Chocolate Caramel, both packed with irresistible crunchy pieces for a taste and texture you’ll love.
Informed Choice: Certified Confidence
Informed Choice sets the global standard in sports nutrition quality control. This voluntary random testing ensures products have been manufactured to recognised international standards.
When you see the Informed Choice logo on our products, you can be confident they're regularly tested to ensure they're free from impurities and banned substances.
The Protein Guide
Not sure which protein is right for you? Our Protein Guide has you covered.
*Nutritional info based on 30g serving of Unflavoured flavour. The nutritional content may vary based on the flavour you choose.
**Source: Euromonitor International Limited; Consumer Health 2025 edition, retail value sales (RSP), all retail channels, 2024 data.
1.Protein contributes to the growth and maintenance of muscle mass
2.Protein contributes to the maintenance of normal bones
- Mix 30g (approx. 1 scoop) with 250ml of water or milk, consume 30 minutes before and/or after exercise. Powder settles over time, we recommend weighing for the most accurate measure.
- Store in a cool, dry place away from direct sunlight.
- This product is intended to be used alongside a varied and balanced diet and a healthy lifestyle.
- Ingredients: Whey Protein Concentrate (Milk) (96%) (contains Emulsifiers (Soya Lecithin, Sunflower Lecithin)), Flavouring, Sweetener (Sucralose).
- For allergens, see ingredients in bold.
- Suitable for: vegetarians.
- Q: What is Impact Whey Protein?A: A whey protein concentrate delivering up to 23g of protein per serving. It's the UK and Europe's No.1 best-selling whey protein and has been our bestseller for over 20 years — trusted by millions.Q: Why does protein matter?A: Protein contributes to the growth and maintenance of muscle mass¹ and normal bones². Your body can't store it like fat or carbs, so you need it daily as part of a balanced diet.Q: How much protein per serving?A: Up to 23g per serving*, with just 114 calories, under 2g fat, and under 2g carbs. Each serving also provides 5g of naturally occurring BCAAs*. One 30g scoop gives you a significant portion of your daily protein in one go.Q: How do I take it?A: Mix one scoop (30g) with 250ml of water or milk. You can also blend it into smoothies, stir it into porridge, or use it in baking.Q: What flavours are available?A: Over 40 — from classic Chocolate Smooth and Vanilla to Salted Caramel, Cookies & Cream, and new Crunch flavours like Vanilla Honeycomb and Chocolate Caramel. Flavours vary in intensity and sweetness, so there's something for everyone.Q: What certifications does it have?A: Certified by both Informed Choice and Informed Protein. Informed Choice is a globally recognised independent testing programme that checks for banned substances. Informed Protein independently verifies that the protein content on the label is accurate.Q: Is it suitable for vegetarians?A: Yes. Impact Whey Protein is suitable for vegetarians.
NUTRITIONAL INFORMATION Typical Values Per 100g Per 30g Energy 1602kJ 481kJ Energy 379kcal 114kcal Fat 5.9g 1.8g of which saturates 3.6g 1.1g Carbohydrate 8.9g 2.7g of which sugars 5.1g 1.5g Protein 72g 22g Salt 0.44g 0.13g Contains 30 servings
- WHEY PROTEIN CONCENTRATE READY-TO-MIX POWDER. VANILLA FLAVOUR, WITH SWEETENER.
- Suitable for: vegetarians.
- Range: Myprotein
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Impact Whey Protein Powder - 900G - 30servings - Vanilla
Impact Creatine - 100g - 29servings - Unflavoured
Myprotein Plastic Shaker - Clear/Black
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UK's No.1 best-selling whey protein for muscle building & recovery
Up to 23g protein, low fat & sugar
Certified by world leading labs
The full lineup of flavours to fuel your day, your way.
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Macros that make sense. Every scoop of Impact Whey Protein is engineered to deliver exactly what your body needs — and nothing it doesn't. With up to 23g of high-quality protein and just 114 calories per serving, this is performance nutrition made simple.
Low in fat, low in carbs, and high in protein, it helps support muscle growth, recovery, and everyday performance without unnecessary extras. Whether you're lifting, running, doing both, or just looking to get more protein into your day — these macros do the work, whatever your routine looks like.
Tested by experts. Trusted by millions. When it comes to what you put into your body, trust matters. Our whey protein is developed alongside our Performance Advisory Board and independently tested by globally recognised certification programmes — Informed Choice for banned substances and Informed Protein for label accuracy. That's quality you can see on the label, and trust in every scoop.
That commitment to excellence is why millions of people across the globe choose us every day — from competitive athletes to everyday runners, lifters, and anyone working towards their goals.
A protein for everyone. Great nutrition shouldn't be complicated — or boring. With up to 40 delicious flavours to choose from, from classics to exciting collabs with brands like SNICKERS® and MARS®., there's a flavour to match every routine and every goal. Blend it into a post-workout shake, stir it into oats, or add it to smoothies and recipes — it fits effortlessly into your day. One protein. Endless ways to Fuel Your Ambition.
¹ Protein contributes to the growth and maintenance of muscle mass.
² Protein contributes to the maintenance of normal bones.
* Nutritional information may vary depending on flavour.
** Source: Euromonitor International Limited; Consumer Health 2025 edition, retail value sales (RSP), all retail channels, 2024 data.
- Up to 23g of high-quality protein per serving
- Only 114 calories per serving
- Under 2g of fat and 2g of carbs
- Over 40 delicious flavours
- Exciting collaborations including SNICKERS® and MARS®
- Independently tested by the most rigorous testing programmes in sports nutrition
- Developed with our Performance Advisory Board
Let's talk about why Impact Whey Protein has stood the test of time. Packing up to 23g of protein* supporting muscle growth and maintenance and more than 40 flavours to choose from, all backed by Informed Choice for that added peace of mind. That's certified confidence in every scoop.
There's more to it than just protein. Each delicious serving contains just 1.9g of fat, 1.8g of carbs, plus a huge 5g of naturally occurring BCAAs delivering a balanced nutritional profile that supports your goals.
And, with less than 115 kcal per serving, Impact Whey Protein gives you the boost you need - without the extra baggage.
Taste the Myprotein difference
Whether you're looking for a post-workout protein boost or want to up your daily intake, Impact Whey Protein delivers with unrivalled flavours that speak for themselves.
With over 40 delicious options, like decadent Chocolate Brownie and velvety Cookies & Cream, never settle for bland. Enjoy every sip and stay committed - because taste matters.
Explore our new added crunch flavours. Indulge in the sweet and satisfying Vanilla Honeycomb or the rich, indulgent Chocolate Caramel, both packed with irresistible crunchy pieces for a taste and texture you’ll love.
Informed Choice: Certified Confidence
Informed Choice sets the global standard in sports nutrition quality control. This voluntary random testing ensures products have been manufactured to recognised international standards.
When you see the Informed Choice logo on our products, you can be confident they're regularly tested to ensure they're free from impurities and banned substances.
The Protein Guide
Not sure which protein is right for you? Our Protein Guide has you covered.
*Nutritional info based on 30g serving of Unflavoured flavour. The nutritional content may vary based on the flavour you choose.
**Source: Euromonitor International Limited; Consumer Health 2025 edition, retail value sales (RSP), all retail channels, 2024 data.
1.Protein contributes to the growth and maintenance of muscle mass
2.Protein contributes to the maintenance of normal bones
- Mix 30g (approx. 1 scoop) with 250ml of water or milk, consume 30 minutes before and/or after exercise. Powder settles over time, we recommend weighing for the most accurate measure.
- Store in a cool, dry place away from direct sunlight.
- This product is intended to be used alongside a varied and balanced diet and a healthy lifestyle.
- Ingredients: Whey Protein Concentrate (Milk) (96%) (contains Emulsifiers (Soya Lecithin, Sunflower Lecithin)), Flavouring, Sweetener (Sucralose).
- For allergens, see ingredients in bold.
- Suitable for: vegetarians.
- Q: What is Impact Whey Protein?A: A whey protein concentrate delivering up to 23g of protein per serving. It's the UK and Europe's No.1 best-selling whey protein and has been our bestseller for over 20 years — trusted by millions.Q: Why does protein matter?A: Protein contributes to the growth and maintenance of muscle mass¹ and normal bones². Your body can't store it like fat or carbs, so you need it daily as part of a balanced diet.Q: How much protein per serving?A: Up to 23g per serving*, with just 114 calories, under 2g fat, and under 2g carbs. Each serving also provides 5g of naturally occurring BCAAs*. One 30g scoop gives you a significant portion of your daily protein in one go.Q: How do I take it?A: Mix one scoop (30g) with 250ml of water or milk. You can also blend it into smoothies, stir it into porridge, or use it in baking.Q: What flavours are available?A: Over 40 — from classic Chocolate Smooth and Vanilla to Salted Caramel, Cookies & Cream, and new Crunch flavours like Vanilla Honeycomb and Chocolate Caramel. Flavours vary in intensity and sweetness, so there's something for everyone.Q: What certifications does it have?A: Certified by both Informed Choice and Informed Protein. Informed Choice is a globally recognised independent testing programme that checks for banned substances. Informed Protein independently verifies that the protein content on the label is accurate.Q: Is it suitable for vegetarians?A: Yes. Impact Whey Protein is suitable for vegetarians.
NUTRITIONAL INFORMATION Typical Values Per 100g Per 30g Energy 1602kJ 481kJ Energy 379kcal 114kcal Fat 5.9g 1.8g of which saturates 3.6g 1.1g Carbohydrate 8.9g 2.7g of which sugars 5.1g 1.5g Protein 72g 22g Salt 0.44g 0.13g Contains 30 servings
- WHEY PROTEIN CONCENTRATE READY-TO-MIX POWDER. VANILLA FLAVOUR, WITH SWEETENER.
- Suitable for: vegetarians.
- Range: Myprotein
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Frequently bought with
Complete your stack with products that work better together
Current item selected
Impact Whey Protein Powder - 900G - 30servings - Vanilla
Impact Creatine - 100g - 29servings - Unflavoured
Myprotein Plastic Shaker - Clear/Black