Q: What is Impact Whey Protein?

A: A whey protein concentrate delivering up to 23g of protein per serving. It's the UK and Europe's No.1 best-selling whey protein and has been our bestseller for over 20 years — trusted by millions.

Q: Why does protein matter?

A: Protein contributes to the growth and maintenance of muscle mass¹ and normal bones². Your body can't store it like fat or carbs, so you need it daily as part of a balanced diet.

Q: How much protein per serving?

A: Up to 23g per serving*, with just 114 calories, under 2g fat, and under 2g carbs. Each serving also provides 5g of naturally occurring BCAAs*. One 30g scoop gives you a significant portion of your daily protein in one go.

A: Mix one scoop (30g) with 250ml of water or milk. You can also blend it into smoothies, stir it into porridge, or use it in baking.

Q: What certifications does it have?

A: Certified by both Informed Choice and Informed Protein. Informed Choice is a globally recognised independent testing programme that checks for banned substances. Informed Protein independently verifies that the protein content on the label is accurate.

Q: Is it suitable for vegetarians?

A: Yes. Impact Whey Protein is suitable for vegetarians.

Impact Whey Protein Powder - 960g - 32servings - Vanilla Honeycomb Crunch Image 1

Macros that make sense.

Every scoop of Impact Whey Protein is engineered to deliver exactly what your body needs — and nothing it doesn't. With up to 23g of high-quality protein and just 114 calories per serving, this is performance nutrition made simple.

Low in fat, low in carbs, and high in protein, it helps support muscle growth, recovery, and everyday performance without unnecessary extras. Whether you're lifting, running, doing both, or just looking to get more protein into your day — these macros do the work, whatever your routine looks like.

Tested by experts. Trusted by millions.

When it comes to what you put into your body, trust matters. Our whey protein is developed alongside our Performance Advisory Board and independently tested by globally recognised certification programmes — Informed Choice for banned substances and Informed Protein for label accuracy. That's quality you can see on the label, and trust in every scoop.

That commitment to excellence is why millions of people across the globe choose us every day — from competitive athletes to everyday runners, lifters, and anyone working towards their goals.

A protein for everyone.

Great nutrition shouldn't be complicated — or boring. With delicious flavours to choose from, from classics to exciting collabs with brands like SNICKERS® and MARS®, there's a flavour to match every routine and every goal. Blend it into a post-workout shake, stir it into oats, or add it to smoothies and recipes — it fits effortlessly into your day. One protein. Endless ways to Fuel Your Ambition.

¹ Protein contributes to the growth and maintenance of muscle mass.
² Protein contributes to the maintenance of normal bones.
* Nutritional information may vary depending on flavour.
** Source: Euromonitor International Limited; Consumer Health 2025 edition, retail value sales (RSP), all retail channels, 2024 data.

Ingredients: Whey Protein Concentrate (Milk) (81%) (Emulsifiers (Soya Lecithin, Sunflower Lecithin)), Flavourings, Honeycomb Flavour Coated Cookie Crumb (8%) (Coating (Cocoa Butter, Icing Sugar, Vegetable Oils (Sunflower, Rapeseed, Coconut), Natural Flavouring, Acidity Regulator (Citric Acid), Maltodextrin, Caramelised Sugar, Safflower Extract, Emulsifier (Citric Acid Esters of Mono- and Diglycerides of Fatty Acids), Antioxidant (Alpha Tocopherol), Sugar), Cookie (Wheat Flour, Sugar, Butter (Milk), Egg, Sea Salt)), Stabiliser (Xanthan Gum), Sweeteners (Sucralose, Acesulfame K).
For allergens, including cereals containing gluten, see ingredients in bold.
Suitable for: vegetarians.

Q: What is Impact Whey Protein?

A: A whey protein concentrate delivering up to 23g of protein per serving. It's the UK and Europe's No.1 best-selling whey protein and has been our bestseller for over 20 years — trusted by millions.

Q: Why does protein matter?

A: Protein contributes to the growth and maintenance of muscle mass¹ and normal bones². Your body can't store it like fat or carbs, so you need it daily as part of a balanced diet.

Q: How much protein per serving?

A: Up to 23g per serving*, with just 114 calories, under 2g fat, and under 2g carbs. Each serving also provides 5g of naturally occurring BCAAs*. One 30g scoop gives you a significant portion of your daily protein in one go.

Q: How do I take it?

A: Mix one scoop (30g) with 250ml of water or milk. You can also blend it into smoothies, stir it into porridge, or use it in baking.

Q: What certifications does it have?

A: Certified by both Informed Choice and Informed Protein. Informed Choice is a globally recognised independent testing programme that checks for banned substances. Informed Protein independently verifies that the protein content on the label is accurate.

Q: Is it suitable for vegetarians?

A: Yes. Impact Whey Protein is suitable for vegetarians.

NUTRITIONAL INFORMATION
Typical Values	Per 100g	Per 32g

Energy	1670kJ	534kJ
Energy	396kcal	127kcal
Fat	8.3g	2.7g
of which saturates	5.2g	1.7g
Carbohydrate	18g	5.7g
of which sugars	7.5g	2.4g
Protein	61g	20g
Salt	0.41g	0.13g

Contains 30 servings

Mix 32g (approx. 1 scoop) with 200ml of water or milk, consume 30 minutes before and/or after exercise. To experience the full effects of the crunchy pieces, we recommend avoiding the use of a blender or mixing grid and shaking regularly. Powder settles over time, we recommend weighing the powder for the most accurate measure.
Store in a cool, dry place away from direct sunlight.
This product is intended to be used alongside a varied and balanced diet and a healthy lifestyle.

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Impact Whey Protein Powder

UK's No.1 best-selling whey protein for muscle building & recovery

Up to 23g protein, low fat & sugar

Certified by world leading labs

£34.99‎

In stock

Order before 00:30 for next day delivery

30-day returns on all orders

Installment options available with

Macros that make sense.

Every scoop of Impact Whey Protein is engineered to deliver exactly what your body needs — and nothing it doesn't. With up to 23g of high-quality protein and just 114 calories per serving, this is performance nutrition made simple.

Low in fat, low in carbs, and high in protein, it helps support muscle growth, recovery, and everyday performance without unnecessary extras. Whether you're lifting, running, doing both, or just looking to get more protein into your day — these macros do the work, whatever your routine looks like.

Tested by experts. Trusted by millions.

When it comes to what you put into your body, trust matters. Our whey protein is developed alongside our Performance Advisory Board and independently tested by globally recognised certification programmes — Informed Choice for banned substances and Informed Protein for label accuracy. That's quality you can see on the label, and trust in every scoop.

That commitment to excellence is why millions of people across the globe choose us every day — from competitive athletes to everyday runners, lifters, and anyone working towards their goals.

A protein for everyone.

Great nutrition shouldn't be complicated — or boring. With delicious flavours to choose from, from classics to exciting collabs with brands like SNICKERS® and MARS®, there's a flavour to match every routine and every goal. Blend it into a post-workout shake, stir it into oats, or add it to smoothies and recipes — it fits effortlessly into your day. One protein. Endless ways to Fuel Your Ambition.

¹ Protein contributes to the growth and maintenance of muscle mass.
² Protein contributes to the maintenance of normal bones.
* Nutritional information may vary depending on flavour.
** Source: Euromonitor International Limited; Consumer Health 2025 edition, retail value sales (RSP), all retail channels, 2024 data.

Ingredients: Whey Protein Concentrate (Milk) (81%) (Emulsifiers (Soya Lecithin, Sunflower Lecithin)), Flavourings, Honeycomb Flavour Coated Cookie Crumb (8%) (Coating (Cocoa Butter, Icing Sugar, Vegetable Oils (Sunflower, Rapeseed, Coconut), Natural Flavouring, Acidity Regulator (Citric Acid), Maltodextrin, Caramelised Sugar, Safflower Extract, Emulsifier (Citric Acid Esters of Mono- and Diglycerides of Fatty Acids), Antioxidant (Alpha Tocopherol), Sugar), Cookie (Wheat Flour, Sugar, Butter (Milk), Egg, Sea Salt)), Stabiliser (Xanthan Gum), Sweeteners (Sucralose, Acesulfame K).
For allergens, including cereals containing gluten, see ingredients in bold.
Suitable for: vegetarians.

Q: What is Impact Whey Protein?

A: A whey protein concentrate delivering up to 23g of protein per serving. It's the UK and Europe's No.1 best-selling whey protein and has been our bestseller for over 20 years — trusted by millions.

Q: Why does protein matter?

A: Protein contributes to the growth and maintenance of muscle mass¹ and normal bones². Your body can't store it like fat or carbs, so you need it daily as part of a balanced diet.

Q: How much protein per serving?

A: Up to 23g per serving*, with just 114 calories, under 2g fat, and under 2g carbs. Each serving also provides 5g of naturally occurring BCAAs*. One 30g scoop gives you a significant portion of your daily protein in one go.

Q: How do I take it?

A: Mix one scoop (30g) with 250ml of water or milk. You can also blend it into smoothies, stir it into porridge, or use it in baking.

Q: What certifications does it have?

A: Certified by both Informed Choice and Informed Protein. Informed Choice is a globally recognised independent testing programme that checks for banned substances. Informed Protein independently verifies that the protein content on the label is accurate.

Q: Is it suitable for vegetarians?

A: Yes. Impact Whey Protein is suitable for vegetarians.

NUTRITIONAL INFORMATION
Typical Values	Per 100g	Per 32g

Energy	1670kJ	534kJ
Energy	396kcal	127kcal
Fat	8.3g	2.7g
of which saturates	5.2g	1.7g
Carbohydrate	18g	5.7g
of which sugars	7.5g	2.4g
Protein	61g	20g
Salt	0.41g	0.13g

Contains 30 servings

Mix 32g (approx. 1 scoop) with 200ml of water or milk, consume 30 minutes before and/or after exercise. To experience the full effects of the crunchy pieces, we recommend avoiding the use of a blender or mixing grid and shaking regularly. Powder settles over time, we recommend weighing the powder for the most accurate measure.
Store in a cool, dry place away from direct sunlight.
This product is intended to be used alongside a varied and balanced diet and a healthy lifestyle.