Free standard delivery on £50 spend Download our App Earn £15 Credit? Over 200k reviews & 4.4 rated
UP TO 70% OFF JANUARY SALE | + EXTRA 15% OFF WHEN YOU SHOP VIA OUR APP | ENDS IN...
Days
:
Hours
:
Minutes
:
Seconds
Our Performance Advisory Board

We've brought together some of the strongest minds in fitness and nutrition to deliver innovations with real impact to every body.

The Performance Advisory Board combines innovation, evidence-based research, and emerging science with practical implementation and real-world testing to create truly effective nutrition solutions. Our approach ensures that every product is grounded in science, guided by expert insight, and proven through real-life performance.

Paul testimonial "I'm proud of Informed Protein and Informed Choice certifications. It guarantees our products uphold the highest quality standards that you can expect." PAUL SMITH-JOHNSON, Head of Product Innovation, BSc Human Nutrition & MSc Sports Nutrition
Accreditations

Informed Tested

Performance Advisory Board FAQs