New Products
We’re constantly striving to create cutting-edge sports supplements to push your performance and fuel your ambition. Below are our latest innovations for you to try. Remember, our range is always improving, so be sure to check in again for access to the best in sports nutrition
Shop New Products at Myprotein
Looking for the latest innovations in sports nutrition? The newest additions to the range bring fresh flavours, cutting-edge formulations, and exciting collaborations designed to fit seamlessly into your training routine.
From performance staples to functional snacks, these products reflect what's happening at the forefront of nutrition science. Each launch combines quality ingredients with practical formats, giving you more options to fuel your goals.
Who These Are For
These products suit anyone wanting to explore what's new in sports nutrition. Whether you're refreshing your supplement stack, testing innovative formats, or simply curious about the latest releases, there's something worth trying.
First-time supplement users will find approachable options alongside trusted favourites in new flavours. Regular customers can expand their rotation with formulations that reflect current trends and emerging ingredients in the fitness space.
When to Use New Products
Timing depends entirely on what you choose. Protein powders and protein-enriched snacks fit naturally around training sessions or as part of your daily protein intake. Functional supplements like capsules and gummies work into morning routines or post-workout rituals.
Many of these products offer flexibility in when and how you use them. Flavoured protein powders make versatile shakes for breakfast or between meals. Convenient formats like gummies and ready-to-drink options suit busy schedules when traditional supplements feel less practical.
New Products Benefits
Fresh Flavour Innovation
Limited-edition collaborations with iconic brands bring familiar tastes to your protein routine. These releases turn everyday nutrition into something you'll actually look forward to consuming.
Diverse Product Formats
From traditional powders to convenient capsules and functional gummies, newer products explore different delivery methods. This variety means finding formats that genuinely fit your lifestyle becomes easier.
Emerging Ingredients
Recent launches introduce ingredients gaining attention in nutrition research. Shilajit capsules exemplify how traditional compounds are being adapted for modern supplement use, giving you access to a broader range of nutritional options.
Enhanced Protein Options
New protein formulations include both whey concentrate and isolate variants, each serving different preferences around macros and digestion. Protein contributes to the growth and maintenance of muscle mass1, making these core products for anyone focused on training outcomes.
Popular Picks
Want to explore traditional compounds in modern formats? 1000mg Shilajit Capsules - Shilajit is a naturally occurring substance found in mountain ranges, now available in convenient 1000mg capsules. Each serving delivers a standardised dose of this compound that's been used in traditional practices for centuries.
Looking for familiar flavours in your protein shake? Impact Whey Protein � SNICKERS� - This collaboration brings the taste of the iconic chocolate bar to a whey protein blend. With over 20g of protein per serving, it delivers the nutrition your training demands with a flavour you'll genuinely enjoy.
Need a lower-calorie protein option with premium filtration? Impact Whey Isolate � SNICKERS� - Impact Whey Isolate uses additional processing to reduce fat and carbohydrate content whilst maintaining high protein levels. The SNICKERS� flavour adds indulgence to a leaner macro profile.
Want something different from standard chocolate and vanilla? Impact Whey Protein - Jimmy�s Caramel Iced Coffee - Developed with Jimmy's, this limited-edition flavour combines caramel sweetness with coffee notes. It transforms your standard protein shake into something that tastes more like a caf� treat.
Looking for fibre in an easy-to-take format? High-Fibre Gummies - These gummies provide a convenient way to increase your daily fibre intake without mixing powders or swallowing large capsules. Each serving delivers functional nutrition in a format that fits easily into your routine.
FAQs
What counts as a new product at Myprotein?
New products include recently launched formulations, limited-edition flavour collaborations, and innovative formats that haven't been in the range for long. This encompasses everything from brand-new ingredient offerings like Shilajit capsules to exclusive flavour partnerships with recognisable names.
The selection changes as products move from launch to core range status. What you see here represents the latest additions, giving you first access to innovations before they become permanent fixtures.
Who develops these new products?
Myprotein's expert nutritionists develop all new products, working to identify emerging trends, test new ingredients, and create formulations that meet current demands in sports nutrition. Their work involves researching ingredient quality, determining effective dosages, and ensuring each product serves a genuine purpose in your nutrition routine.
Flavour collaborations involve additional partnerships with established brands to bring authentic taste profiles to protein and supplement formats.
How do I choose between Impact Whey Protein and Impact Whey Isolate?
Impact Whey Protein contains a blend of whey protein concentrate, delivering over 20g of protein per serving alongside small amounts of carbohydrates and fat. It's a cost-effective option for most training goals.
Impact Whey Isolate undergoes additional filtration to reduce fat and carbohydrate content further, resulting in a higher protein percentage per serving. Choose isolate if you're tracking macros closely or prefer a leaner profile with slightly faster digestion.
What makes High-Fibre Gummies different from regular fibre supplements?
High-Fibre Gummies deliver fibre in a chewable format rather than as a powder you need to mix or capsules you need to swallow with water. This makes them more convenient for situations where preparing a drink isn't practical.
The gummy format also appeals to people who find traditional fibre supplements unpalatable or inconvenient. Each serving provides a measured amount of fibre in a consistent, portable form.
Are these products tested for banned substances?
Many products in the Myprotein range are Informed Sport certified, meaning they're regularly batch-tested for substances banned in sport. Check individual product pages for specific accreditation details, as testing status varies by product.
Informed Sport certification provides additional assurance for athletes competing under anti-doping regulations, though all products follow strict quality control protocols regardless of certification status.
What is Shilajit and why is it becoming popular?
Shilajit is a naturally occurring substance found in mountain rock formations, particularly in the Himalayas. It contains fulvic acid and trace minerals, which has led to its traditional use in certain wellness practices for centuries.
Its growing popularity in sports nutrition reflects broader interest in traditional compounds being studied through a modern scientific lens. The capsule format makes it accessible without the strong taste associated with raw shilajit resin.
How often do new products get added to this range?
New products launch throughout the year based on ingredient availability, flavour collaboration opportunities, and emerging trends in nutrition science. Some releases are permanent additions whilst others remain available for limited periods.
Limited-edition flavours typically have shorter availability windows, making them worth trying when they first appear. Core formulation innovations generally transition to permanent range status if they prove popular.
Can I combine these new products with my existing supplement routine?
Most new products integrate easily into existing supplement stacks. Protein powders simply replace or supplement your current protein source, whilst capsules and gummies can be added to your daily routine based on your nutritional goals.
Read the dosage recommendations on each product to understand serving sizes and optimal timing. Many people start by introducing one new product at a time to assess how it fits their routine before adding multiple items simultaneously.
What makes the flavour collaborations different from standard flavours?
Flavour collaborations with brands like SNICKERS� and Jimmy's involve developing authentic taste profiles that genuinely replicate the original products. This requires specific flavouring technology and often longer development periods than standard options.
These partnerships bring recognisable tastes to functional nutrition products, turning routine protein consumption into something more enjoyable. The limited-edition nature of many collaborations adds exclusivity to these releases.
How do I know which new product suits my training goals?
Start by identifying what your current routine lacks. If you're meeting protein targets but want more variety, try a new flavour collaboration. If you're exploring different supplement categories, capsules or gummies offer convenient entry points to ingredients you haven't tried.
Consider your practical needs as well as nutritional ones. Format matters�powders offer flexibility in dosing and mixing, whilst capsules and gummies provide grab-and-go convenience without preparation time.
1. Protein contributes to a growth in muscle mass. Protein contributes to the maintenance of muscle mass.