Our tastiest bar yet. Incredible to eat, impossible to name.

Our newest range of genuinely indulgent protein bars, available now in 3 delicious flavours, just without a name. The softest texture that melts in your mouth. Whipped, doughy, and packed with 16g protein.

Trust us, they’re the one.

The only thing we haven’t nailed? The name.

We tried, we failed. We asked our followers and our customers, and the results were...creative. We tried internally. Nothing stuck.

So now we’re asking you.

Name this bar. Make it iconic. And if we pick yours, you’ll get a year’s supply of the flavour of your choice. Plus the bragging rights and satisfaction of seeing it in shops, knowing you did that.

Entry options are limitless.

Taste it. Then tell us what you'd call it.

Experience the taste before submitting your name.

To be in with the chance to be the lucky winner of a year’s supply of Myprotein’s new soft protein bar in a flavour of your choice, all you need to do is:   scan the QR code located on Myprotein products found in selected WH Smith travel locations set out below and electronic Myprotein billboards across the UK; or follow the link from Myprotein emails/site, and Enter your name, email address and proposed name for a new Myprotein bar on the competition landing page   Entries open 03 June 2025 and close on 12 August 2025 (“Closing Date”). Entrants must be aged 18 or over and resident in the UK (excluding Northern Ireland). Multiple entries per person