Informed Protein
We don’t spike our protein. Ever.
That’s why select products carry the Informed Protein logo — a globally recognised certification that proves what’s on the label matches what’s in the tub.
We regularly batch test with third-parties for verified protein content and amino acid profile. No spiking. No fillers. No funny business.
In a world where some brands still inflate their numbers with cheap additives, we hold the line — because integrity matters.
That logo isn’t just a badge. It’s your guarantee that you’re getting exactly what you paid for. Nothing more, nothing less.
Informed Protein Certified Products
Informed Protein FAQs
Informed Protein is a globally recognised certification programme that verifies protein supplements contain exactly the amount of protein stated on the label. Just verified protein content and amino acid profiles, backed by independent testing.
Protein spiking is when manufacturers artificially inflate protein numbers by adding cheap nitrogen-rich compounds that boost lab readings but offer little to no nutritional value. Informed Protein exists to call that out — certified products are tested to ensure protein claims are not artificially enhanced.
Testing doesn’t stop once the logo’s on the tub. After certification, monthly blind testing is carried out using products pulled from both online and in-store purchases. Manufacturing facilities are also re-reviewed to ensure standards stay high.
Products that are certified will display the Informed Protein logo on-pack and online. You can also find them listed on the official Informed Protein website, where tested batches are publicly available for transparency.
Informed Protein isn’t just for athletes. Informed Protein is about value, honesty, and transparency. Whether you’re training hard or just trying to hit your daily protein intake, it ensures you’re not paying premium prices for watered-down claims.