What does Informed Choice mean?

Informed Choice is a globally recognised certification programme trusted by athletes and professionals. Every product carrying the Informed Choice logo has been independently tested for banned substances and contaminants — not once, but regularly.

What substances are tested for?

Products are screened for a wide range of substances banned in sport, including those listed by the World Anti-Doping Agency (WADA). Informed Choice testing is carried out in ISO-17025 accredited laboratories using advanced analytical methods to detect even trace levels of contamination.

How often are Informed Choice products tested?

Testing doesn’t stop once the logo’s on the tub. Products are tested before certification and then continuously after approval through blind batch testing. That means certified products are pulled from production and tested without warning — ensuring standards never slip.

How can I check if a product is Informed Choice certified?

Products that are certified will display the Informed Choice logo on-pack and online. You can also find them listed on the official Informed Choice website , where tested batches are publicly available for transparency.

Is Informed Choice only for athletes?

Not at all. While it’s important for elite athletes, Informed Choice is just as valuable for anyone who cares about quality, purity, and accountability.

Informed Choice

No guesswork. No compromises.

Informed Choice means every product we put out is tested for banned substances and contaminants — regularly, not randomly. Because trust isn’t handed out, it’s earned.

That logo on the label? It’s your signal that we’ve done the work, followed the science, and kept things clean. So you can stay focused on the reps, not the risk.