Free standard delivery on £50 spend Download our App Earn £15 Credit? Over 200k reviews & 4.4 rated
UP TO 50% OFF | + EXTRA 15% OFF APP EXCLUSIVE | USE CODE 'APPY' | ENDS IN...
Days
:
Hours
:
Minutes
:
Seconds

Informed Choice

No guesswork. No compromises.

Informed Choice means every product we put out is tested for banned substances and contaminants — regularly, not randomly. Because trust isn’t handed out, it’s earned.

That logo on the label? It’s your signal that we’ve done the work, followed the science, and kept things clean. So you can stay focused on the reps, not the risk.

The Informed Choice Process

What's the process of Informed Choice?

Post-Certification Requirements and Testing

Lastly, there's regular blind batch sampling to ensure there are no impurities and banned substances. Ensuring all certified products are to a top-standard.