Our self, empowering people and communities

Our commitment to act as a force for good transcends both people and planet.

The vision is to become the world’s most empowering health movement. That means championing everyone to live healthier and more active lives, whatever your abilities, fitness levels, or exercise experience. It’s why we started; it’s why we’ll never stop.

Responsible Marketing

Responsible Marketing

We believe in honest, authentic, and responsible marketing that accurately reflects the products we provide and the global communities we serve.

We have a responsibility as a brand to encourage all healthy intentions, represent our whole community and champion real authentic moments.

Our models are always athletes first. Captured in motion, to give realistic and honest moments represented throughout our marketing. We make sure to represent all ethnicities, shapes, sizes and abilities. This includes walking away from stereotypes and breaking as many boundaries as we can, together.

We’re also committed to using clear language, reducing jargon, and making sure we’re using empowering language to encourage balanced living. We’re just at the start of this journey but taking our influence and responsibility seriously with an evergrowing list of banned words that will never feature across our world.

We believe clear is kind. Our marketing and promotions are designed to provide clear guidance to customers to enable them to make informed decisions. This commitment to responsible marketing also promises that the promotion of our products’ unique qualities and attributes, whether nutritional or sustainable, are rigorously checked to ensure they comply with applicable regulations.

Battle Cancer Charity


In 2023 we teamed up with Battle Cancer, the incredible charity who are on a mission to inspire and empower people in their darkest moments and support them throughout recovery with empowering challenges across the world.

We proudly launched our partnership in our own backyard at Manchester’s Platt Field with all our colleagues joining for a warmup Sports Day inspired event with activities to suit all levels of fitness and ability. The following day we welcomed 600 competitors, who in teams of four challenged themselves to hit 20,000 reps in 90 minutes, raising £80k for their chosen cancer charities. Globally, with Myprotein as partners, Battle Cancer hosted over 7,000 competitors, raising nearly £900k in 2023.

Protecting Human Rights

Protecting Human Rights

We work with SEDEX, a global partner in providing transparency of supply chains ethical and social compliance. As part of the THG family, together, we uphold our shared commitment with suppliers to protect human rights across our supply base, in line with our group Supply Chain Standards and Modern Slavery policy.

Learning and Development

Learning & Development

To embed sustainability throughout every team and every decision made across the business, from head office to manufacturing, a range of sustainability modules have been thoughtfully curated to inform, inspire, and empower our colleagues. They cover a diverse range of foundational topics like global sustainability issues, circular economy, and greenwashing regulations.