Europe’s leading online sports nutrition brand Myprotein are excited to announce a partnership with Sheffield Steelers Ice Hockey Club!
Myprotein has become the Official Sports Nutrition Supplier to the Elite League club, and as part of the deal will supply the club with supplements, training equipment, and other products, to help ensure the squad have all they need to perform at the very highest level, both domestically and in European competition.
Steelers staff will be able to select from the brand’s wide range of nutrition products to support the players throughout the season. Myprotein already fuel an array of elite clubs and performers from a range of different sports, including St Helens Rugby League, and Burnley Football Club. The brand is the number one online sports nutrition retailer in Europe, and provides its range of over 400 products to consumers around the world.
The Steelers are arguably the most decorated club in British Ice Hockey and are the defending Elite League champions. With a strong fanbase, and playing at the city’s Motorp
oint Arena, the club add a new dimension to Myprotein’s existing stable of elite sports teams and performers.
Max Holland, Myprotein’s Team Sponsorship Manager said: “We’re thrilled to launch this partnership with Sheffield Steelers, and become the club’s Official Sports Nutrition Supplier.”
“This will be the first time we’ve sponsored an Ice Hockey Club and we’re really pleased that the Steelers shared our ambition for success and growth. We already work with an extensive range of elite clubs in other sports and are excited to welcome the Steelers to the Myprotein stable.”
“The squad will benefit from top quality nutrition products to help them perform, and we’re keen to share ideas between the club’s performance staff and ourselves”
Steelers’ Strength and Conditioning Coach Danny Mawer was also excited about the partnership. “We are delighted to working with Myprotein the upcoming season. They are one of the global leaders in the sports nutrition market, so are a great partner for us.”
“Here at the Sheffield Steelers, we believe that implementing the correct recovery modalities and quality food in conjunction with high quality supplements is crucial for us to sustain a high level of performance throughout the long and physically demanding season. The vast range of products that Myprotein supply will help us meet the needs of each player.“