The Clothes Show 2016
MYPROTEIN APPOINTS LOUISE THOMPSON AS NEW FEMALE AMBASSADOR AHEAD OF AW16 PERFORMANCE-WEAR LAUNCH
Reality star will attend The Clothes Show as special guest
From Chelsea to Cheshire, Myprotein, the world’s No.1 online sports nutrition company, has appointed Made in Chelsea star Louise Thompson. The latest female ambassador is now promoting the fast growing female specific clothing categories. The North-West company is reaching for the stars, experiencing a record £260m revenue this year, with performance garments averaging 175% YOY growth alone.
The new AW16 range will be available to view and buy at The Clothes Show in Birmingham, with some great discounts not to be missed! Louise Thompson will be hosting a meet-and-greet at our stand on Saturday 3rd December from 10am, so come and join us for some great deals and possibly a cheeky selfie! Your not the only one thrilled to meet Louise, our Head of Design and Development at Myprotein said: “We’re thrilled to have Louise on board as our new ambassador and believe the partnership will help steer Myprotein into the mainstream female space”
Louise Thompson said: “What I love about the Myprotein performance-wear is that unlike many athleisure-wear brands, it’s specifically designed for the gym which is ideal as the majority of my workout is based around weight training. I’m always looking for stylish gym gear but it also has to be super practical as I wear it pretty much every day. I’m a huge fan of the spandex squat shorts as they offer maximum mobility in a super flattering fit. The range is designed from lightweight, premium quality fabrics which ensure I have a cool and comfortable workout.” If it’s good enough for Louise, it’s good enough for anyone!
The new clothing range features updates of Myprotein hero products, such as the signature logo tights, core tank tops and squat shorts. It also boasts a back to basics capsule collection of simple garments in a selection of neutral colourways. Visitors to the stand can expect to see a range of great discounted performance-wear with up to 50% off the RRP, and special features including a complimentary goodie bags, giveaways, and a selfie stand- not to be missed!
Following her appearance at The Clothes Show, Louise will continue her partnership with Myprotein as a long-term ambassador to support the new Active Women Nutrition range – a collection of protein powders and supplements specifically formulated to support female physiology and hormonal balance.